96%
of people research businesses online before contacting them.
62%
of people ignore businesses without an online presence like a website.
58%
of the world's website traffic comes from mobile devices like smartphones.
38%
of people will judge the credibility of a business simply by its website.
WHY EVERY BUSINESS NEEDS A WEBSITE
Websites are building blocks for business success
360° Ninja Webdesign specializes in creating "big" websites for small businesses and solo entrepreneurs at an affordable price and without compromising quality. The best part: Once your website is built, you can make changes on your own!
Modern websites should go the full 360° circle: stunning designs, engaging content, consistent visuals across all devices, and top rankings in search engines. And 360° Ninja websites offer precisely that.
An online presence is as fundamental for business success as bricks are to buildings - helping your company create a strong foundation in today's digital landscape.
Have a look at why websites are essential:
ALL BUSINESSES NEED A WEBSITE
Websites are building blocks for business success
360° Ninja Webdesign specializes in creating "big" websites for small businesses and solo entrepreneurs. Our websites always go the full 360° circle: design, content, rankings, and affordability - because websites are a fundamental building block for your business's success in the digital landscape. Still unsure whether you need a website? Check out these facts:
SERVICES
360° services for great websites
WEBSITE CREATION
Unlock the potential of your business with a website that captivates your customers! Create a one-of-a-kind online footprint that leaves a lasting impression for online audiences.
SEARCH ENGINE OPTIMIZATION
Boost your online visibility and climb to the top of the search engine rankings! To shine on platforms like Google, it's crucial for your website to have state-of-the-art SEO.
RESPONSIVE DESIGN
Feature your business with a synchronized look and feel across all devices! Your website is meticulously crafted to be fully responsive on mobile, tablet, and desktop.
CONTENT CREATION WITH AI
Elevate your online game with a little technological magic! Crafting inspiring content for websites or social media is a breeze with the help of AI tools for text and images.
CONTENT EDITING WITHOUT AI
Infuse your content with a personal, human touch! Crafting truly engaging texts, images, and videos requires thoughtful human editing to captivate audiences effectively.
SOCIAL MEDIA
Unleash the power of social media to amplify your online visibility and customer engagement! Discover the optimal social channels for your business and leave out the rest.
MULTILINGUAL WEBSITES
Speak the language of success! If your business demands multilingual communication, let your website showcase that versatility and cultural finesse to attract more customers.
SELF-MANAGEMENT
Adapt your own website! After the initial setup of your website, complete control is transferred to you - edit text or pictures on your website whenever and however you want.
DATA-INSIGHTS
Learn about your customers via your website's statistics! Your website delivers valuable data insights about your customers that can be leveraged to improve your product.
SERVICES
360° services for great websites
WEBSITE CREATION
Unlock the potential of your business with a website that captivates your online audience!
SEARCH ENGINE OPTIMIZATION (SEO)
Boost your online visibility and climb to the top of the search engine rankings with SEO!
RESPONSIVE DESIGN
Use state-of-the-art responsive web design for a synchronized look and feel across all devices!
CONTENT CREATION WITH AI
Bedazzle with the magic of AI to elevate your visual and written content game!
CONTENT EDITING WITHOUT AI
Always strike the right note from a human perspective – all content needs manual editing!
SOCIAL MEDIA
Unleash the power of social media to amplify online visibility and customer engagement!
MULTILINGUAL WEBSITES
Speak the language of success with a multilingual website for diverse customer groups!
SELF-MANAGEMENT
Adapt your own website by learning how to change texts and images by yourself!
DATA-INSIGHTS
Improve your product with valuable data insights from your website's statistics!
APPROACH
360° websites in only 6 steps
1.
Brainstorm and organize ideas and information for your website.
2.
Decide on website design, structure, and functionalities.
3.
Create stunning visual content with or without the help of AI.
4.
Incorporate regular feedback loops throughout the creation process.
5.
Teach you the skills to adapt your own website in the future.
6.
Launch (and admire!) your beautiful new website on the Internet.
WEBSITE FACTS
360° reasons for a business website
96%
of people research businesses online before contacting them.
62%
of people ignore businesses without an online presence like a website.
58%
of the world's website traffic comes from mobile devices like smartphones.
38%
of people will judge the credibility of a business simply by its website.
Source: Fit Small Business 2023
A well-optimized website helps people find your business online and makes it easy for them to use your site. If your website is slow, confusing, or hard to find on the internet, potential customers may leave and choose a competitor instead. An optimized website has four ingredients:
1. Works well on mobile devices
Most people browse on their phones, so mobile friendliness is key.
Search engines like Google rank mobile-friendly sites higher.
Website should load fast, adapt to all screens, and be easy to navigate.
2. Website is safe and accessible
-
Security: Websites with HTTPS-protocols protect against hackers and secure user data. Users that visit websites that don't start with "https://" get a warning.
-
Accessibility: Clear text, strong contrasts, and image descriptions also make websites usable for people with disabilities.
3. Website contains high quality content
-
Search engines favor sites with original, valuable content, so share accurate information.
-
Avoid duplicates, as copied content hurts credibility.
-
Keep your site fresh and relevant to stay interesting and competitive.
4. Website has good search engine optimization (SEO)
-
Use SEO so your website appears in search results.
-
Choose strategic keywords such as "wedding planner in Bolzano" rather than just "wedding planner" for local searches.
-
Write clear descriptions and structured content so visitors and crawlers quickly understand your site.
Why does it all matter?
A well-optimized website attracts more visitors and turns them into customers. Investing in SEO means showcasing your business on a busy shopping street (the first page of Google) instead of getting lost in a side alley (the last pages of Google). In the end, this translates to higher revenue.
A website with responsive design is built to function seamlessly on any device, whether it’s a mobile phone, tablet like an iPad, or desktop computer. This design "responds" to the visitor's device, ensuring your website maintains a consistent appearance across all platforms. Responsive design is the modern standard for website creation, providing users with a unified, polished browsing experience across devices.
When it comes to creating websites, AI delivers powerful tools to adapt existing content and to create entirely new ideas.
AI tools can generate or improve text ideas and create or adapt additional content ranging from images, logos to videos. There have been vast improvements in AI technology in recent years: ChatGPT is ubiquitous, image generators are incorporated in almost all content platforms, and even video generators are becoming more mainstream. For a comprehensive overview on AI-tools, have a look at "Discover the AI Revolution: Unveiling 120 Mind-Blowing AI Tools Defining the Future!"
Usually, the best results are generated by users who know how to write good prompts and have a subscription plan. In the following FAQ, you will find examples of how these AI tools work for text, images, and videos. Regarding generative AI tools for images, there are highly controversial and legally ongoing debates on the topic of copyright infringement. If you are interested in exploring this further, check out this article by the Harvard Business Review on generative AI.
Please note that the use of AI for websites is completely optional, and great websites can certainly do without the support of any AI. If AI is used by me in the creation of content, it is always without the risk of copyright infringement.
In the last few years, there have been huge advancements in the ways AI tools support users in various tasks. One of the most successful and undisputed areas is text creation, where ChatGPT is probably best known. Let's imagine you are interested in the latest trends in modern art and the characteristics of potential buyers in that area. The result of prompting ChatGPT to write a short description on this topic is:
Recent trends in modern art for high-end collectors include an emphasis on sustainability, the integration of new media and technology, a revival of abstract and expressive styles, and art that addresses social and political themes with a multicultural influence. Key factors for this audience are authenticity, craftsmanship, the artist’s reputation, potential for appreciation in value, and the uniqueness of the piece. Buyers seek art that reflects the artist’s true vision, crafted with high-quality materials by well-established artists. They also value the exclusivity and personal connection the artwork brings, while considering its potential as a long-term investment and a statement of their personal taste and lifestyle.
As you can see, ChatGPT provides a solid foundation of text ideas to build on. Of course, your personal expertise and human editing are still essential to making the content truly reflect your unique style.
Currently, there are many AI image generators available from different companies. In general, you need two ingredients to create good results: The ability to write precise prompts and usually some type of subscription. A good overview of AI image generator results can be found here.
Below you can see results generated by two different AI image generators for a black helicopter in front of a modern villa during sunset. Depending on the AI generator being used, the result is either a generic looking AI image or a realistic photograph.
AI video tools for websites are increasingly becoming accessible to a broader audience. Just as in the case of AI image creation, a subscription and the ability to write good prompts are of central importance.
Here is an AI generated video of a woman sitting in a cafe:
If you, like me, live in a multilingual territory like South Tyrol, Italy—where many people speak Italian, German, Ladin, and English—you have the opportunity to reach diverse customer groups with different language backgrounds. Or maybe you need a multilingual website because your business offers services all over the world.
In both cases, it’s a smart strategy to reflect different languages on your website. Doing so not only increases your visibility in search engines but also drives both online and real-world traffic to your business. Additionally, incorporating SEO for each language version of your site is beneficial, as search engines tend to rank multilingual content more favorably.